JOHANNESBURG: Pure Entity photography is a brand that focuses on standing out by producing high-quality portraits.
Founded by the young and talented Lorraine Raaths. She says that she is a photographer with a niche for portraiture and her portfolio consists mainly of beautiful conceptual and special occasions.
Pure Entity Photography sets itself apart by capturing the exact detail of the picture. It brings the object to life. It’s not just an ordinary picture. It recreates the experience through the camera.
Pure Entity Photography is also big on art and creativity. They capture the essence of the moment and bring it to you. They produce their pictures in black and white or colour, however, the individual prefers. Most of the pictures are shot in close range to highlight the object.
They have worked with fashion models and designers and use professional make-up artists to ensure that the models feel and look good on camera.
They also have a theme for every picture to make the pictures more fun and artistic. They are in partnership with Kayli Kotzee Mark-up Artist company.
It’s bookings are made available through their Instagram page @pureentitysa.
They cater for matric dances, weddings and baby showers.