Sep 30, 2022

PRISM Awards Extends 2021 Entries

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Some organizations today, are still reluctant to have the practice of public relations and communications in the workplace.

FILE PHOTO: The PRISM Awards have announced that it is extending the deadline for 2021 entries to Friday, 19 March. PICTURE: PRISM

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PRISMs are Africa’s most sought-after public relations and communication awards and are judged by over 67 judges alongside 10 dynamic young judges, as part of the PRISMs Young Voices initiative.

The PRISMs are awarded to individuals, students, consultancies, companies, government organizations, and NGOs that have successfully fused strategy with creativity and professionalism to achieve the best communications and business objectives in their public relations campaigns.

Over the last few years, many perceived that public relations, marketing, and advertising are one and the same thing. Moreover, businesses did not understand the significance of having a public relations department in the workplace.

Some organizations today, are still reluctant to have the practice of public relations and communications in the workplace.

According to Metamorphic PR, the Public Relations Consultants Association (PRCA) says PR is ‘the result of what you do, what you say, and what others say about you’ and that it is achieved through many means from short-term campaigns and online viral campaigns to working with communities.

Meanwhile, the Chartered Institute of Public Relations (CIPR) believes public relations is the ‘planned and sustained effort of maintaining goodwill’.

Public Relations and Communications aim to build and maintain positive relationships between a brand and its’ internal and external stakeholders.

It aims to maintain a brand’s reputation or image and this includes crisis management and image-based campaigns.

The PRISM Awards, celebrating its 24th year, are presented to public relations and communication professionals who have successfully incorporated strategy, creativity, and professionalism in their strategies and campaigns that showcase a successful public relations campaign over the 2020 period.

The likes of UJ’s product, President of the Student Public Relations Association, and member of UJ SRC 2021, Siyabonga Thwala was appointed as a young judge for #prismawards2020.

The deadline for the PRISM Awards entries has been extended to Friday, the 19th of March 2020.

Do you believe you have what it takes to be part of the PRISM Awards? If so, visit to enter.

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